Consulting

Marketscience Approach for Success

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Our six step consultative progression-based approach will enable clients to make the most of their marketing analytics.

Progression Based Assesment

While the benefits and the maturity progression of enablers like data, modeling, and optimization have all been extensively discussed, organizations really should begin by asking;

Where are we?
Are we getting the most out of our analytics?
Did our MMM and Optimizations fail to produce, or were we not ready to use it?

When it comes to marketing analytics readiness, the difference between a good base foundation and a best practice can easily be 10-20 points of ROI improvement.

Data Mgmt./ Integration

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest part of any project, certainly it is often the most painful.

Based on our experience running progression-based analytics, we have developed a robust methodology for data management and integration. We have also developed strong partnerships across the data vendor landscape from traditional to more innovative providers.

Speed & Depth of Insight

We measure and inform today's omni-channel marketing process and customer journey with analytical insights and support tools. Each project passes through three main stages of analytics:

Discovery
Understanding
Confirmation Analytics (Descriptive, Diagnostic or Predictive)

We work with clients to tailor the model structure to best fit their needs. All of our modeling platforms are designed to be flexible, enabling the user to customize as needed.

Scenario Planning/ Optimization

The extent to which marketing analytics can be activated through simulation and optimization is where the most substantial value is unlocked.

Flexible simulation & optimization tools allow marketers to understand the optimal allocation of resources across geographies, channels, segments, and campaigns under varying sets of constraints and conditions.
When leveraging simulation and optimization tools, analytically-based decision making becomes integrated into planning discussions.
Simulations allow potential changes, business impact, and ROI to be evaluated and understood in a predictive way.

Activation Support

Marketers continue to become more data and technologically savvy as their roles evolve, but analytics and optimization platforms often remain under-utilized.

These platforms provide numerous ways for marketers to optimize analytic insights to develop more compelling ways to reach, acquire and activate customers, often in real time. However, when used incorrectly, these platforms can push marketing campaigns off-course – which is why marketers must get smart on what predictive modeling and optimization platforms are truly designed to do and how to use them most effectively.

Training

We provide professional training services for all types of clients – whether you are looking to DIY and move in-house, or let us do it for you, we have the training model to fit your organizations unique analytical needs. Learn more about our training academy here.

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