Analytics that provide insights on marketing ROI is only a starting point for creating value.
The extent to which marketing analytics can be activated through simulation and optimization is where the most substantial value is unlocked.
Flexible simulation & optimization tools allow marketers to understand the optimal allocation of resources across geographies, channels, segments, and campaigns under varying sets of constraints and conditions.
When leveraging simulation and optimization tools, analytically-based decision making becomes integrated into planning discussions.
Simulations allow potential changes, business impact, and ROI to be evaluated and understood in a predictive way.
How do I know what budget reductions are necessary? In what areas of my business can investment be reduced with the least impact?
If you are asking these questions, our simulation and optimization platform - part of the market.science studio™ - is the right fit for you. It can be rapidly deployed to activate ROMI engagements or leveraged along side already existing analytics output.