The Investor’s Guide to Successful Marketing Analytics
By David Dixon | | Blog
Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show how Venture Capital and Private Equity investors can be more accountable in their investments through the use of dynamic, long-term Marketing Mix Modeling. 2019 illuminated serious shortcomings in the investment strategies being pursued by both Private Equity (PE) ...
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