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Introduction to Marketscience Insights

Marketing analytics is a constantly evolving academic and commercial discipline, with roots firmly grounded in microeconomic theories of consumer behavior and econometrics. Over the last several years, there has been a significant increase in the number of analytic methods and tools a marketer is expected to use and master. As these features multiply, getting the insights and modeling outputs aligned, optimized and activated remains an on-going challenge.

Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions. As such, the latest best-practice research lies at the heart of all our model solutions.

We provide a powerful blend of academic, commercially relevant analytics and strategic advice across a range of industry verticals.
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Demystifying MMM

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