Healthcare providers have experienced dramatic improvements in quality of care and outcome. In an environment of rapid growth driven by demographic trends and a changing regulatory environment, providers are challenged to build sustainable models of growth.
These challenges manifest themselves for marketers as well who are faced with complex objectives of serving multiple stakeholders and influencing consumer choice.
Healthcare marketers are challenged with building strong brands amongst the many stakeholder groups such as donors, regulators, patients and providers, while driven consumer choice in an increasingly competitive landscape of options for care and service.
Marketscience helps healthcare marketers address key questions such as:
Consumer centric approaches to marketing optimization
Building analytic capabilities and tools
Demonstrating value of consumer investments