Rapid innovation cycle, changes in consumer preferences and an altered retailing landscape are all factors that marketers have to navigate in the consumer electronics landscape.
Marketers need to address multiple goals and objectives such as:
Portfolio allocation across products to support existing business and launching new products
Building strong brands
Managing owned and third party retailers and co-op investments
Migrating from a product based to a service or subscription based business model
Building ecosystem based relationships with consumers and partners
Understanding the interaction and value of services in a product business